Customer Driven Disruption

Everybody has an opinion about disruption–to Clayton Christensen, it’s the innovator’s dilemma. To Tech Crunch, it’s worth a celebratory contest. To struggling companies and employees, it’s nothing but painful. To companies such as Apple and Tesla, it’s something to master with tech and R&D.

Suman Sarkar shows they have it all wrong.

In this book, Sarkar proves that disruption doesn’t have as much to do with tech or innovation as it is the shift in customer expectations, wants, and demands. Ironically, most companies double down on their main strategy and disengage from the very people who could bring them back to life: their customers.

Your customers tell you what they want. Listen to them. In this book, Sarkar shows us why, when, and how we should listen.

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About the Author

Suman Sarkar is a partner with Three S Consulting and an international consultant who has advised more than forty Fortune 500 companies in strategy and operations. His new book, Customer-Driven Disruption (Berrett-Koehler, 2019), is a blueprint for showing how companies must adapt to ever-changing global demographics and markets. It draws on the author’s extensive experience and features case studies from companies around the world that have thrived in volatile, highly competitive marketplaces. He has published numerous articles in business journals and his first book, The Supply Chain Revolution, is an Amazon top-seller in its genre.